Apple News+ hasn’t even been available for a month yet, and some publishers are already growing frustrated with it. A new report from Digiday details how some publishers are experiencing headaches with formatting, communicating with Apple, and more.
In its original pitches to publishers, Apple promised that it would provide design resources and article templates. According to today’s report, which cites communication with five publishers, Apple’s promise has proven to be “half true.” Apple is said to be outsourcing template design to third-party vendors:
Some publishers are also said to be frustrated with how Apple is communicating with publishers. The company has given all publishers an email address where they can send pitches, but the bigger publishers have been invited to a private Slack channel and therefore have a more direct line of communication with Apple:
To generate Apple News+ content, many publishers rely on tools that scan PDFs and concert them into digital format. The issue with this process, however, is that the tools are buggy and require that everything be re-edited. “The technology is buggy enough that each issue needs to effectively be copy- and design-edited all over again, to ensure that design, formatting and spacing have come out in one piece,” the report says citing multiple sources.
Publishers then have to decide whether the Apple News+ readership is worth manually formatting content, of if uploading scanned PDFs will suffice:
Ultimately, the report says that the early issues plaguing Apple News+ “do not bode well for its long-term future unless Apple adapts its approach.”
Whether or not these issues prove big enough in the long run to affect Apple News+ remains to be seen. If the formatting headaches continue, however, it’s likely that Apple News+ will become collections of scanned PDFs – and that’s a hard sell at $9.99 per month.
Read more:
- Apple spending at least $485 million on Texture for News+, report says
- Over 200,000 users signed up for Apple News+ during its first 48 hours, report says
- Report details Eddy Cue’s failed negotiations with NYT and Washington Post for Apple News+
- Apple News+ may not threaten publishers after all, argues media journalist