Apple Mysteriously Raises Beats Flex Earphones Price To 69

Apple introduced the Beats Flex wireless earphones last year, which came as a better and cheaper replacement to the BeatsX. While the Beats Flex earphones were available for $49 until a few days ago, Apple mysteriously raised the price to $69 this week.

As noted by Apple blogger Pedro Henrique on Monday (via MacMagazine), the Beats Flex purchase page on the Apple Online Store now shows the product priced at $69.99 instead of $49.99. Henrique shared screenshots comparing the price of the Beats Flex earphones on Apple’s US website last week and today.

It’s currently unclear why Apple increased the price of the Beats Flex earphones by $20 since the product has not been updated. One of the possible reasons for the price adjustment could be related to supply and demand changes.