In a new interview with Wired, Apple Music’s Zane Lowe and Oliver Schusser dive into how the service will evolve and where it’s headed over the next year with more livestreams, behind the scenes content, and radio, but not as we currently know it.
The last official report from Apple put paying Apple Music subscribers at 60 million. While Beats 1 radio has grown in many ways in the four years since it started back in 2015, Zane Lowe’s goal its to raise awareness and discovery.
Part of that work has been underway over the last few months with new branding for Apple Music playlists like the new ‘Rap Life‘ and ‘ALT CTRL.’
Further evolution of Apple Music and Beats 1 will include new radio hosts, in-depth pre- and post-album documentary coverage, and more.
Another interesting tidbit from the interview, Apple Music head Oliver Schusser said that the iTunes Music Festival wasn’t retired, but rather “paused.”
Another part of the future of Apple Music will be more livestreams.
And Apple has been able to pull some helpful data from users who “pre-add” albums to their accounts before they’re released.
Check out the full interview from Wired here.
