Apple has been quietly adding custom artwork to its Apple Music playlists, designed by iconic artists. The Verge reports that Apple’s goal is to give its content some personality and recognition. The company will be updating the more popular playlists first, and will continue to work over time to update its vast catalog of curated playlists.
Apple’s global director of editorial Rachel Newman says that the custom artwork is meant to “connect more directly with the communities and the culture for which they were intended.” Before, the company’s playlist had rather bland artwork that was uniform, but didn’t stand out.
The custom artwork will begin rolling out in the coming months. Newman says that Apple has a lot left to unveil and that the company plans to redesign “many thousands” of playlists on Apple Music.
View some of the custom artwork here. Have you seen any custom artwork in Apple Music? Let us know in the comments below!
