Apple analyst Ming-Chi Kuo is back with more research about the upcoming mixed reality headset that will likely be announced in the coming months. According to Kuo, this device may be announced as soon as January 2023.

The analyst is doubling down on another report he made in June. This time, Kuo says the market has the highest expectations for “AR/MR headset among Apple’s new products in 2023.”

Kuo believes Apple’s mixed reality headset will be the company’s “next revolutionary consumer electronics product after the iPhone.”

However, this investment theme has not become a clear market consensus due to doubts about innovative user experience and low shipments of less than 1.5 million units in 2023. Apple may announce the AR/MR headset as soon as January 2023. This media event is expected to reduce investors’ concerns about innovative user experience and low shipmesnet in 2023, and enhance their confidence in the headset’s outlook.

While previous reports already mentioned that the mixed reality headset will be expensive, Ming-Chi Kuo says analysts expect this product to be priced between $2,000-$2,500. A higher price will affect shipment, he writes.

The announcement of the mixed reality headset will focus on three main points: use cases, software/service/development ecosystem, and hardware specification details. Kuo says that if Apple can convince investors that this product can get rapid growth in the next few years, they will be less concerned about low shipments in 2023.

While Apple hasn’t even announced this product, the analyst already reported that the company is readying a more affordable version for early 2025. In addition to that, Apple is also preparing its AR-only headset. This device is Apple’s main focus, but it’s expected to be announced around 2024. Below, you can find more details about the difference between these two rumored products.

Read more:

  • Apple headsets: making sense of the latest rumors

(1/4)台灣媒體工商時報記者陳柔蓁，於8月4日出版關於我的錯誤報導，來源引述自台灣公司玉晶光的錯誤調查。

報導中稱「經查證，郭明錤在天風已不是分析師，所以不能出文字報告，只能在自己的推特寫東西」。

我理解查證有時不易，有錯在所難免。所以我仍尊重與相信陳柔蓁與玉晶光在各自領域的專業。

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) August 8, 2022