Apple Music Reinvigorates Hip Hop Efforts With Rap Life Playlist
Apple Music has rebranded its A List: Hip-Hop playlist to Rap Life while adding a weekly show with the same name to Beats 1 Radio. The changes have been led by Apple’s global editorial head of hip-hop and R&B, Ebro Darden. As reported by Billboard, the branding shift to Rap Life should help Apple Music as it competes against rivals like Spotify who has its RapCaviar playlist. Here’s how Apple describes the change:...