Apple Podcast Dominance Could Be Threatened By Two Factors
Apple’s own app currently dominates podcast listening, but the company’s lead over rival platforms could be threatened by two factors, it’s been suggested … Writing for MacWorld, Jason Snell says that there has been growing frustration among podcast advertisers that they get almost no data on audiences thanks to Apple’s privacy focus. A brand buying a web ad can see how many people viewed it, how many people clicked on it and – cookie settings permitting – how many saw the ad and subsequently visited the website without clicking through....